An international and award-winning Employee Value Proposition (EVP) and Marketing expert, Mike has spent the last 20 years helping global and local organisations understand their EVP and how to market their employment proposition to their target audiences through traditional and emerging media.
In 1992 Mike started Beeley Callan Advertising, selling it to the global ad agency Euro RSCG in 1997 and then helping them build the operation for 10 years in Australia and overseas to 50 staff and $30m turnover.
In 2007 Mike started ReAgent Employer Marketing. Now with 11 staff and offices in Brisbane and Sydney, the agency has some 30 clients including IBM, Bankwest, Transfield Services, Origin Energy and Leighton International.
Mike has helped organisations across all industries in the private and public sectors, showing them how to build the skills and resources to ‘farm’ talent through employer branding and talent experience management. He is a regular speaker in Australia and overseas on how talent acquisition and retention can form the backbone of a good Workforce Plan.
Mike is a contributor to our ReSourcing Think Tank Blog, which is exclusive to in-house Recruitment and HR professionals.





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